Moms-to-Be: Zara Brings Back Maternity!

WUUUUTTTT???

Today Zara discreetly introduced “The Corner Shops” which interestingly included a “Mom x Zara” section. No big social media push, unveiling party, etc, so I’m guessing the quiet unveiling means that they are testing the market to see how it performs (Zara previously tried maternity in 2007/2008, and again in 2013 but it never took off).

The line spans tops, bottoms, knitwear, dresses, and outerwear and the shop even includes a curated selection of versatile non-maternity clothes and low heels that can be worn during the bump months and after.

Anyway, if you’re expecting, it’s worth checking out as an alternative to H&M, Asos, and the handful of other affordable on-trend retailers.

Happy shopping!

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